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該当件数:31件
The language of advertising / edited by Guy Cook
: set - v. 4. - London : Routledge , 2008. - (Major themes in English studies)
図書
Pub fiction / Nicolas Riou
2nd éd. - Paris : Éditions d'organisation , c2002
Advertising and democracy in the mass age / Terence H. Qualter
London : Macmillan in association with the London School of Economics and Political Science , 1991
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
pbk. - London : Boyars , 1991, c1978.. - (Ideas in progress)
Promotional culture : advertising, ideology and symbolic expression / Andrew Wernick
London ; Newbury Park : Sage Pub. , 1991. - (Theory, culture & society)
Contemporary advertising / Courtland L. Bovée, William F. Arens
3rd ed. - Homewood, Ill. : Irwin , 1989.. - (The Irwin series in marketing)
The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally
London : Pinter , 1987.
The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish
alk. paper. - New York : Oxford University Press , 1986.. - (Wharton executive library)
Creative advertising : theory and practice / Sandra E. Moriarty
Englewood Cliffs, N.J. : Prentice-Hall , c1986.
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage
pbk.. - Cincinnati : South-Western Pub. Co , 1986.
Modern advertising / Earnest Elmo Calkins and Ralph Holden
Osaka : T.M.C. Press , 1985
Advertising / William M. Weilbacher
2nd ed. - New York : Macmillan , c1984.
Advertising's hidden effects : manufacturers' advertising and retail pricing / Mark S. Albion
Boston, Mass. : Auburn House Pub. Co. , c1983
Decoding advertisements : ideology and meaning in advertising / [by] Judith Williamson
London : Boyars : Distributed by Calder and Boyars , 1978. - (Ideas in progress)
Advertising research / Percival White
New York : Arno Press , 1978, [c1927]. - (A Century of marketing)
Advertising principles / Daniel Starch
The economic effects of advertising / Neil H. Borden
[New York] : Arno Press , 1976, [c1942]. - (Getting and spending)
Our master's voice : advertising / by James Rorty
[New York] : Arno Press , 1976. - (Getting and spending)
Advertising and economic behaviour / Keith Cowling ... [et al.]
London : Macmillan , 1975
The economics of advertising
Amsterdam : North-Holland Pub. Co. , 1972. - (Contributions to economic analysis ; 80)
