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A Century of marketing

データ種別 図書
出版者 New York : Arno Press

子書誌情報を非表示

1 Advertising principles / Daniel Starch New York : Arno Press , 1978, [c1927]
2 Early development and conceptualization of the field of marketing / edited by Henry Assael New York : Arno Press , 1978
3 Advertising in our economy / Neil H. Borden New York : Arno Press , 1978, [c1945]
4 Consumer and opinion research / Albert B. Blankenship New York : Arno Press , 1978, c1943
5 The marketing institution / Ralph F. Breyer New York : Arno Press , 1978 [c1934]
6 Quantitative systemic analysis and control: study no. 1 : channel and channel group costing / Ralph F. Breyer New York : Arno Press , 1978, [c1949]
7 Consumer behavior : research on consumer reactions / edited by Lincoln H. Clark, [assisted by Joan B. Carney] New York : Arno Press , 1978, c1958
8 Principles of marketing / Fred E. Clark New York : Arno Press , 1978, [c1922]
9 The consumer-buyer and the market / Jessie V. Coles New York : Arno Press , 1978, [c1938]
10 World marketing / Virgil Dewey Collins New York : Arno Press , 1978 [c1935]
11 The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse New York : Arno Press , 1978, [1959]
12 Principles of merchandising / Melvin Thomas Copeland New York : Arno Press , 1978, [c1924]
13 The ethical problems of modern advertising New York : Arno Press , 1978 [c1931]
14 Industrial marketing / John H. Frederick New York : Arno Press , 1978 [c1934]
15 Modern salesmanagement / J. George Frederick New York : Arno Press , 1978, c1919
16 The history of an advertising agency / Ralph M. Hower New York : Arno Press , 1978, c1939
17 Distribution cost analysis / Donald R. Longman ; [with a foreword by Frank M. Surface] New York : Arno Press , 1978 [c1941]
18 Salesmen in marketing strategy / Leverett S. Lyon New York : Arno Press , 1978 [c1926]
19 The men who advertise New York : Arno Press , 1978
20 Economics of retailing / Paul H. Nystrom New York : Arno Press , 1978, [c1930]
21 The collected works of C.C. Parlin / edited by Henry Assael New York : Arno Press , 1978
22 Wholesaling in marketing organization / David A. Revzan New York : Arno Press , 1978, c1961
23 The roots of marketing strategy : a collection of pre-1950 readings / edited by Larry J. Rosenberg New York : Arno Press , 1978
24 The psychology of advertising / Walter Dill Scott New York : Arno Press , 1978 [c1910]
25 The consumer movement / Helen Sorenson New York : Arno Press , 1978, [c1971]
26 The retailer's manual / Samuel H. Terry New York : Arno Press , 1978
27 Principles of personal selling / Harry R. Tosdal New York : Arno Press , 1978, [c1925]
28 A pioneer in marketing, L.D.H. Weld : collected works, 1916-1941 / edited by Henry Assael New York : Arno Press , 1978
29 Advertising research / Percival White New York : Arno Press , 1978, [c1927]
30 Scientific marketing management / Percival White New York : Arno Press , 1978, c1927
31 Marketing literature : development and appraisal / Robert D.W. Bartels New York : Arno Press , 1978

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本文言語 英語
書誌ID TA20047902
NCID BA03523756